June 28, 2026
Analysis
Mexico's Merlin Duck Trademark Filing
The Merlin Duck is not yet a registered trademark in Mexico: IMPI issued a filing receipt, while examination, opposition and priority issues remain.
Topic
Trademarks
Registration, priority, renewal, cancellation and enforcement of trademarks in Mexico.
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Analysis · July 7, 2026
Trademark Priority in Mexico: Why Filing Late Costs a Decade
In Mexico, trademark rights come from registration, not use. Prior-use cancellation, non-use lapse, and bad faith: why filing late can cost a decade.
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Analysis and publications
June 9, 2026
Analysis
Brand TLDs and ICANN's 2026 Round: Trademarks as Digital Infrastructure
What a .brand TLD is, what ICANN's 2026 application round changes, and why verified digital authenticity is becoming an infrastructure asset.
June 5, 2026
Case law
Equality, Legal Certainty, and Trademark Renewal in Mexico: Two Recent Supreme Court Precedents
Mexico's Supreme Court confirmed that Article 237 LFPPI's trademark renewal grace period does not violate equality or legal certainty.
April 18, 2026
Analysis
Ambush Marketing in Mexico — 2026 FIFA World Cup (LFPPI): IMPI Sanctions and Legal Strategy
A legal analysis of ambush marketing, sponsorship perception, FIFA brand protection, and Mexico's 2026 industrial property reform.
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