Topic
Trademarks
Registration, priority, renewal, cancellation and enforcement of trademarks in Mexico.
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The pillar piece to understand this territory.
Trademark Priority in Mexico: Why Filing Late Costs a Decade
In Mexico, trademark rights come from registration, not use. Prior-use cancellation, non-use lapse, and bad faith: why filing late can cost a decade.
Analysis and publications
- 03Analysis
Mexico's Merlin Duck Trademark Filing
The Merlin Duck is not yet a registered trademark in Mexico: IMPI issued a filing receipt, while examination, opposition and priority issues remain.
- 04Analysis
Brand TLDs and ICANN's 2026 Round: Trademarks as Digital Infrastructure
What a .brand TLD is, what ICANN's 2026 application round changes, and why verified digital authenticity is becoming an infrastructure asset.
- 05Case law
Equality, Legal Certainty, and Trademark Renewal in Mexico: Two Recent Supreme Court Precedents
Mexico's Supreme Court confirmed that Article 237 LFPPI's trademark renewal grace period does not violate equality or legal certainty.
- 06Analysis
Ambush Marketing in Mexico — 2026 FIFA World Cup (LFPPI): IMPI Sanctions and Legal Strategy
A legal analysis of ambush marketing, sponsorship perception, FIFA brand protection, and Mexico's 2026 industrial property reform.