AvAdner Valle
Publications
AboutContact
ES
ES

AvAdner Valle

Writing, litigation, and intellectual archive in dialogue with technology, authorship, and culture.

Send email

Navigation

PublicationsBookGallerySistemasAboutContact

Colophon

Latest editorial update: May 2026.

© 2026 · All rights reserved.

Av

Central index · Working dossier

Publications
and structural analysis.

A maturing archive on industrial property, intellectual property, artificial intelligence, and Mexican law. Browse it by subject, by type, or search directly.

Subject:
Type:

6 publications on Trademarks

See the full topic →
012026

Trademark Priority in Mexico: Why Filing Late Costs a Decade

Trademarks·Analysis

In Mexico, trademark rights come from registration, not use. Prior-use cancellation, non-use lapse, and bad faith: why filing late can cost a decade.

Read document→Av
022026

Mexico's Merlin Duck Trademark Filing

Trademarks·Analysis

The Merlin Duck is not yet a registered trademark in Mexico: IMPI issued a filing receipt, while examination, opposition and priority issues remain.

Read document→Av
032026

Brand TLDs and ICANN's 2026 Round: Trademarks as Digital Infrastructure

Trademarks·Analysis

What a .brand TLD is, what ICANN's 2026 application round changes, and why verified digital authenticity is becoming an infrastructure asset.

Read document→Av
042026

Equality, Legal Certainty, and Trademark Renewal in Mexico: Two Recent Supreme Court Precedents

Trademarks·Case law

Mexico's Supreme Court confirmed that Article 237 LFPPI's trademark renewal grace period does not violate equality or legal certainty.

Read document→Av
052026

Legal Marketing Guide for the 2026 FIFA World Cup in Mexico

Trademarks·Practical guide

A guide to ambush marketing risk, sponsorship perception, clean zones, generative AI, influencers, and FIFA brand protection in Mexico.

Read document→Av
062026

Ambush Marketing in Mexico — 2026 FIFA World Cup (LFPPI): IMPI Sanctions and Legal Strategy

Trademarks·Analysis

A legal analysis of ambush marketing, sponsorship perception, FIFA brand protection, and Mexico's 2026 industrial property reform.

Read document→Av