Structure of thought

Adner Valle

Intellectual property · authorship · technology

ES

Collection 01

Legal Marketing Guide · 2026 World Cup

Editorial piece developed for the dossier on ambush marketing, sponsorship perception, digital enforcement, and artificial intelligence heading towards the 2026 World Cup in Mexico. The collection explores how the 2026 LFPPI reform shifted legal analysis from the isolated use of distinctive signs to the contextual evaluation of campaigns, activations, and commercial narratives.

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Legal Marketing Guide · 2026 World CupSponsorship PerceptionThe Set of ElementsThe Risk is No Longer in the SignDigital EnforcementAI Does Not Function as an ExemptionLegal Risk LevelsClean ZonesAre We Looking Like Sponsors?High-Risk Signals

Piece 01 / 10

Legal Marketing Guide · 2026 World Cup

Editorial piece developed for the dossier on ambush marketing, sponsorship perception, digital enforcement, and artificial intelligence heading towards the 2026 World Cup in Mexico. The collection explores how the 2026 LFPPI reform shifted legal analysis from the isolated use of distinctive signs to the contextual evaluation of campaigns, activations, and commercial narratives.